Lube oil demand is rising year by year bright future
China's economic situation in the context of the Great Depression, the lubricating oil industry appears to be some downturn, but do not be the subject of this leaf, you can not see Tarzan. We are not in a recession. We are not as crazy as the development in the past few years. And rational small and mid-sized investors are favoring such a steady and continuous development rather than the previous big storm. With the rapid growth of China's construction machinery, electric power, automobiles, metallurgy, steel, molds and machine tool industries as well as the continuous improvement of equipment technology, demand for lubricants in China has continued to grow. China has become the second largest lubricants market in the world.
"One-third world" pattern
China's lubricants industry has long maintained the pattern of "one-third of the world" for state-owned, foreign-funded and private-owned brands. Among them, the joint venture of unified lubricants owns certain "descent" originating from the former "private boss" A unique position. However, with the change of Shell's position in China business over the past five years, the awkwardness of unifying the "unique" status of lubricants has become increasingly obvious. Afterwards, Shell announced the unification of sales in late 2014.
At the same time, other niche brands of lubricants, after years of competition honed, is becoming more sophisticated. Currently on the market adhere to the concept of brand operation of several lubricants companies, market protection norms, improve after-sales service, product quality and reliable, are getting dealers and consumers at all levels more and more favored.
Green marketing has become the future trend of development
What is "green marketing"? According to the definition of Wikipedia, green marketing refers to the business in order to meet consumer spending habits of green consumption, green environmental protection as the value-oriented production of products, green culture as its production philosophy, and strive to meet Consumer demand for green products by the marketing activities.
From the lubricating oil as an industry attribute of petroleum products, the non-renewable oil resources, the sensitivity to environmental impact in the process of using, etc., all determine that this industry should be a corporate social responsibility with "green marketing" Closely related to the industry, in-depth building of green marketing, but also reflects the deep meaning of corporate brand development for the value of social contribution. We have reason to believe that with more and more oil companies embarking on the road of brand development, "green marketing" will become the mainstream trend of marketing development for the leading enterprises in China's lubricating oil industry in the future.
China's oil demand increased year by year at the same time, the oil grade also achieved leapfrog development, high-grade oil products directly with the international standards, the lubricating oil market as part of the automotive market has gradually formed the import of brand and domestic brands are two camps China Lubrication The oil market has become a hot area in the world for lubricant consumption in the past decade, attracting the world's major oil giants and independent lubricants companies to invest in China.